Mission
WSKG Public Broadcasting exists to address issues of importance and give them context in our local communities; to teach children the best values of our culture; to raise civic questions so that citizens can answer them; to give voice to the voiceless; and to inspire audiences to see our region and world as a diverse, complex and fascinating place.

Vision
WSKG Public Broadcasting will be a preeminent catalyst for community growth and development through: programs of discovery, learning, and engagement that draw the communities we serve together, model collaborative partnerships and collaboration with public and private enterprise to pursue common objectives and a staff committed to WSKG’s values and culture.

Values and Culture
At WSKG we strongly value: diversity, education, concern for community welfare, security, continuous improvement, flexibility, creativity, innovation and the culture of WSKG in and of itself. These values help us to clearly define our mission as an organization serving our community.

Overview
WSKG is operated by WSKG Public Telecommunications Council, a private non-profit corporation chartered by the Board of Regents of the State University of New York in association with the New York State Department of Education, and provides a public educational telecommunications service under the governance of a Board of Trustees which is selected from the communities served by the Station. WSKG is a community licensee and is authorized by the FCC to operate television and radio broadcasting services.

WSKG provides a public broadcasting service to residents of the Station's coverage area. To accomplish this WSKG produces programs locally and purchases programs from Public Broadcasting Service (PBS), American Public Television (APT), National Public Radio (NPR), and American Public Media, Public Radio International and others. WSKG then promotes these programs to the public through this web site, the program guide GAMUT, other publications, use of the stations' own air time, and through other media.

WSKG seeks educational, social and cultural concerns to address through public telecommunications in cooperation with others... and does so through the Community Advisory Board, featuring listeners & viewers from various communities in WSKG's coverage area.

"In May 1968, WSKG-TV began..." (some history)